When Bikroy was ready to launch a mobile app, they wanted a communication to break the clutter and aggressively acquire customers into users. The agency felt it was time to create a brand pull that would resonate with the target at every aspect of Bikroy communications. The App campaign, based on the age-old Bengali saying “old things don’t lay eggs” was followed up by a Jobs campaign using the same signature style and theme. The continuing “claymation-style” built a language around the brand.
