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Grameenphone Merchandising

Managing POSM journeys through 600 merchandisers across Bangladesh.

Client
Grameenphone

Our Agency
Interspeed
Activation

Date
Since 2015

About the Project
As Grameenphone’s trade marketing partner agency, Interspeed Activation has been operating and managing a 600+ field force of merchandisers who install, maintain, and report on GP’s POSM covering retail outlets nationally. An App based data capture, monitoring and reporting system with centralized dashboards, was also developed in-house by our team, bringing data efficiency to the project.