When Bikroy was ready to launch a mobile app, they wanted a communication to break the clutter and aggressively acquire customers into users. The agency felt it was time to create a brand pull that would resonate with the target at every aspect of Bikroy communications. The insightful campaign was based on the age-old Bengali saying “old things don’t lay eggs” and targeted sellers of second-hand mobiles, bikes, appliances and cars. The resulting “claymation-style” campaign built the brand promise while building a language around the brand.
