Bikroy: How a Big Idea Set a Visual Language

The famous “Deem Parbe Na” campaign was the success that led to's dominance as Bangladesh’s largest marketplace.


Our Agency
Interspeed Advertising


About the Campaign
When Bikroy was ready to launch a mobile app, they wanted a communication to break the clutter and aggressively acquire customers into users. The agency felt it was time to create a brand pull that would resonate with the target at every aspect of Bikroy communications. The insightful campaign was based on the age-old Bengali saying “old things don’t lay eggs” and targeted sellers of second-hand mobiles, bikes, appliances and cars. The resulting “claymation-style” campaign built the brand promise while building a language around the brand.