KC Private Collection Launch

KC’s uber-exclusive PRIVATE COLLECTION line launch required a classy touch and a very focused targeting. The agency came up with dramatic on-line videos showcasing beautiful armchairs from the collection for website and social media, while actual product displays inside the Unimart locations for customers to experience first hand. High-end printed postcards given out to customers, as well as tent-cards in Chef’s Table Gulshan directed them to the refurbished KC collection website.