Reviving the House of Finlay

Refreshing and refining the identity of a legacy brand for today’s market that reflects its 125 year heritage

The Consolidated Lands and Tea Co. Ltd. (Finlay)

Our Agency
Interspeed Advertising

December 2020

About the Rebranding
With its 125 year history of producing and trading the finest teas of the region and after supplying to some of the leading brands in the market, Finlay’s focus has now shifted to the branded consumer markets with a very strong product range offering and value propositions. A complete brand audit of Finlay pointed to a “Seer” image and highly respected player in the trade. The challenge was to develop something that is modern today but feels timeless and classic. The brand and logo re-haul will be accompanied and followed up with new packaging and tea variants launches in the market.